This Years IBC at the RAI Center was as always spoiled with good weather and you could feel that companies are willing to invest again. This spirit could also been felt at the official IBC party, which was great especially the band and the finger food. Also eating some pepperoni instead of a sweet byte of cake – what it looked like- was confusing sometimes. At 11pm the light was turned on and the party people had to move back to their hotelrooms to prepare for the next party next day. IBC is not only showing what is going on in the market but also bringing the media people together. Of course content providers are not the people that have a booth, but they were among us.

As you see we did quite a few very interesting interviews on the IBC, showing the vast range of products. What was for me most amazing is the battle of resolution. There is no useable cam around yet that can make 4K pictures – mab the RED Cam. Well, the Japanese say why 4K, lets do 8k! Yes, live and in color at the IBC. They invest in the future. Although nobody knows what the future will bring. I am personally waiting for 3D beamers like the ones in Minority Report. I have not found any innovation for that. But there is another trend: businesses that provided product for a small buyer group now aim toward the low budget market. Also today everybody can produce media content fortunely there is still a lot of know how involved to create great things. At least this time every system was involved in the Da Vinci Code – which might assume you need it all for doing a Hollywood movie.

So when you look to see, what is possible concerning media technology never miss the IBC when you are from Europe. We will all be back in the RAI Centre from 6 to 11 September 2007. I guess, going to the NAB would also be as exciting.